BBC One 'a world of HD' by RKCR/Y&R

4.4 18 Votes

Lord Sugar, Lee Mack and Bruce Forsyth are among a host of celebrities starring in a new TV ad to promote the launch of the new channel BBC One HD.

Created by Rainey Kelly Campbell Roalfe/Y&R, the ad shows the BBC One stars indulging in a range of flamboyant and glamorous activities.

In one scene, Shane Ritchie serenades Tess Daly on a pink grand piano whilst Strictly Come Dancing stars Ola Jordan and Brendan Cole dance across them.

In another, One Show presenter Alex Jones is shown walking up a red carpet and opening a huge gold chest, which releases hundreds of bright red butterflies.

The copywriter was Kim Hutcheson and it was art directed by Joe Fitzgerald. It was directed by Julz Lutz through Red Bee. Post-production was by MPC.

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Released: 26 January 2011

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Credits

Client
Reemah Sakaan, Head of Marketing, BBC One

Aoife Liyanage, Marketing Manager, BBC One

Advertising Agency
RKCR

Creative Director
Mark Roalfe

Copywriter
Kim Hutcheson

Art Director
Joe Fitzgerald

Planner
Emily James

Account Director
David Pomfret

Account Manager
Charlie Smith

Agency Producer
Sarah Caddy (Red Bee)

Production Company
Red Bee

Director
Julz Lutz

Producer
Sarah Caddy (Red Bee)

Post-Production
MPC

Audio Post-Production
Factory

Media Exposure
TV, 60” and 40”

Music
Track by Groove Armada

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