Lactofree 'Lactofree 2011' by Wieden + Kennedy London

0.0 0 Votes

Lactofree, the lactose-free dairy products is launching a new print campaign across the UK.

Created by Wieden + Kennedy, the work will run exclusively in the Metro newspaper group. The ads were illustrated by Owen Gildersleeve, using a range of hand-crafted methods.

The new creative aims to simplfy the world of lactose intolerance, helping people fully understand lactose intolerance.

TV advertising supports the campaign, continuing its focus on the 2010 "Dump the lactose, not the dairy" messaging. 

The combined marketing spend of £1.3 million under the creative lead from advertising agency Wieden + Kennedy, with media buying from Carat, PR from Euro RSCG London PR and digital activity from Outside Line.

Share On:

Released: 26 January 2011

Lactofree 'emLactofree 'Lactofree 2011' by W+K London

Lactofree 'emLactofree 'Lactofree 2011' by W+K London

Credits

Client
Lactofree (Arla Foods)

Creative Directors
Sophie Lewis & Lucy Collier

Creatives
Ben Everitt & Sophie Bodoh

Media Agency
Carat

Media Planner
Louise Morris

Photographer
Sara Morris

Illustrator
Owen Gildersleeve

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Lactofree 'listen up hedgehogs' by Wieden & Kennedy

Lactofree 'listen up hedgehogs' by Wieden & Kennedy

Wieden & Kennedy has created a spot for Lactofree that breaks during Coronation Street today (Thursday).

Lactofree 'flatmate and doorstep' by Wieden & Kennedy

Lactofree 'flatmate and doorstep' by Wieden & Kennedy

Arla Food's Lactofree has launched a new campaign created by recently appointed creative agency Wieden & Kennedy.