Save the Children 'no child born to die' by Adam & Eve

4.2 5 Votes

Adam & Eve has launched an integrated campaign for Save the Children that encourages the public to take action and stop millions of children from dying.

The campaign, which uses the strapline "No child born to die", is the first work to be created by Adam & Eve since it won the account last year.

Spearheading the campaign is a TV ad, directed by Chris Palmer, which features a group of young children as they watch a series of projections of some of the world’s most inspirational heroes, such as Nelson Mandela, Albert Einstein and Muhammad Ali.

The spot is voiced by actress Helena Bonham Carter.

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Released: 27 January 2011

Save the Children 'no child born to die' by Adam & Eve

Save the Children 'no child born to die' by Adam & Eve

Related Creative:

Credits

Client
Jude Bridge, Save the children

Creative Directors
Ben Priest, Emer Stamp and Ben Tollett

Creatives
Nick Sheppard, Tom Webber, Ben Tollett and Emer Stamp

Producer
David Riley

Planner
Jon Forsyth

Business director
Mat Goff

Production company
Gorgeous

Director
Chris Palmer

Editor
Paul Watts at The Quarry

Post production
Tom Sparks at One of Us

Telecine
Tom Debenham at One of Us

Archive producer
Stalkr

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