JP Morgan 'chase' by McGarryBowen

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Investment bank JP Morgan, which received a $25 billion bailout during the financial crisis of 2008, has released a new US campaign by agency McGarryBowen in conjunction with the production companies Psyop and Smuggler.

The animated film is in the style of a pop-up book. In the spot, a narrator mentions how many homes and small businesses the bank has saved since 2009 while increasing the company’s lending commitment to $10 million. The ad was art directed by Marta Ibarrondo and written by Michael Demos.  It was directed by Psyop.

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Released: 27 January 2011

Credits

Executive creative director
Gordon Bowen

Creative director / art director
Marta Ibarrondo

Creative director / copywriter
Michael Demos

Executive producer
Celia Williams

Producer
Stacy Edelstein

Executive music producers
Jerry Krenach and Jean Scoffield

Account team
Ari Ben-Caanan, Julie Wood and Aaron Gelbman

Production company
Psyop / Smuggler

Psyop creative directors
Alex Hanson and Thibault Debaveye

Executive producers (Psyop)
Lydia Holness, Neysa Horsburgh

Executive producer / partner (Smuggler)
Patrick Milling Smith

Executive producer / partner (Smuggler)
Brian Carmody

Executive producer / COO (Smuggler)
Lisa Rich

Executive producer(Smuggler)
Allison Kunzman

Head of production (Smuggler)
Laura Thoel

Producer (Psyop)
Eve Strickman

Technical director (Psyop)
Tony Barbieri

Designers
Patrick Arrasmith, Pete Sickbert-Bennett, Lutz Vogel, Samantha Ballardini and Stephanie Davidson

3D Artists
Borja Pena, Daniel Fine, Entae Kim, George Smaragdis , Helen Choi, Michael Shin, Russ Wooten, Soo Hee Han, Zed Bennett and Jordan Harvey

Compositors
Borja Pena and Jason Conradt

Composition & sound design
Casey Chester, Audible Playground

Mix
Sonic Union

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