Specsavers 'station' by Specsavers Creative

2.8 2 Votes

Specsavers has launched its first 2011 TV campaign which sees a myopic lover kiss the wrong man.

The commercial opens on a flower-toting young man disembarking from a train to meet his lover. She reciprocates his wave from afar and runs, near slow-mo, towards him... only to target the wrong man with a passionate embrace.

The international campaign promotes the optical retailer’s value range.

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Released: 31 January 2011

Credits

Client
Richard Holmes, Marketing Director @ Specsavers

Creative agency
Specsavers Creative

Creative director
Graham Daldry

Copywriter
Graham Daldry

Art director
Steve Loftus

Agency producer
Sam Lock

Production company
Marlow Films

Director
Per Dryer

Editor
Per Dryer

Post-production
Golden Square

Audio post-production
Supersonic

Exposure
TV

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