More Th>n 'Alfie' by Stephens Francis Whitson

4.6 20 Votes

More Th>n is launching the second phase of its Morethan Freeman campaign, with a TV ad promoting the company’s pet insurance service.

The 60-second spot, by Stephens Francis Whitson, features basset hound ‘Alfie’, and is once again voiced by US impressionist Josh Robert-Thompson in the style of Hollywood actor Morgan Freeman.

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Released: 31 January 2011

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Credits

Project name
More Th>n Freeman, 'Alfie' pet insurance

Client
Pete Markey, marketing director More Th>n

Creative Agency
Stephens Francis Whitson

Creative Director
Neil Francis

Creative Team
Fred Rodwell and Andrew Parsons

Planning
Chris Whitson and Chris Ridd

Account Team
Matt Conner and Karina Jaya-Ratnam

Media Agency
Starcom Mediavest

Media Planner
Richard Hocking

Production Company
Academy

Directors
Si & Ad

Agency Producer
Larissa Miola

Academy Producer
Lucy Gossage

Editor
Sam Rice-Edwards @ The Assembly Rooms

Post-Production
Finish TV - Jason Watts and Paul Wilmot;

Post-Production Producer
Fi Kilroe

Audio Post-Production
Grand Central – Ben Leeves

Exposure
TV, radio, DM, online

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