Honda 'this unpredictable life' by Wieden+Kennedy London

4.1 10 Votes

Honda has launched its new Jazz with a 60” animated TV spot created by W+K London

The film is supported by a print campaign and also a digital app – which introduces the functionality to enable users to ‘play’ with a television ad using a mobile phone, in real time.

W+K created the interactive i-phone App in conjunction with Gravity Mobile, which uses innovative technology to allow viewers of the film to ‘catch’ the featured, animated characters simultaneously with the commercial appearing on screen.   This is the first time this sound-synching technology has ever been used in an ad.

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Released: 01 February 2011

Credits

Client
Honda

Head of European Communications
Ian Armstrong

European Communications Manager
Ellie Tory

Product
Honda Jazz

Creative Directors
Sam Heath
Chris Groom

TV Producer
James Guy

Account Director
Paulo Salomao
 
Production Company
Nexus Productions

Directors
Smith & Foulkes

Producer
Tracey Cooper

Production Manager
Jo Bierton

Post Production Facility
Time Based Arts

Lead Flame Artist
Mike Skrgatic / Sheldon Gardener

Sound Facility
Wave Studios

Sound Engineers
Aaron Reynolds

Sound Designer
Aaron Reynolds

Music
‘This Unpredictable Life’ by Bruno Coulais

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