Nike 'Meet The Mamba' by Wieden+Kennedy Portland

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Nike Basketball and Wieden+Kennedy have debuted a teaser for a film project titled "The Black Mamba," starring Kobe Bryant

The film features people Nike doesn't usually work with, such as Director Robert Rodriguez, Bruce Willis and Kanye West, and highlights the new Nike Zoom Kobe VI.

"The Black Mamba" will premiere in both the U.S. and China. The film release is slated for the 2011 NBA All-Star weekend.

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Released: 02 February 2011

Credits

Client
Nike

Project Name
Kobe – The Black Mamba

Client
Todd Pendleton
Colin Leary
Tony Hellberg

Creative Directors
Alberto Ponte
Ryan O’Rourke

Copywriter
Sheena Brady
Brandon Pierce

Art Director
Mike Warzin

Producer
Erin Goodsell

Executive Creative Directors
Mark Fitzloff
Susan Hoffman

Agency Executive Producer
Ben Grylewicz

Composer
Robert Rodriguez

Exposure
OOH, Digital, Collateral

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