French Connection 'spring/summer 2011' by Fallon

3.8 18 Votes

French Connection has launched its latest global advertising push, a follow-up to last year's "The Man" and "The Woman."

The campaign breaks with a 10 second TV spot, which depicts a girl on rollerskates powered by fire extinguishers.

Eight online films, including one featuring a girl playing the piano with her stilettos, and another showing a man using a bucket to cut his hair, will be hosted on www.frenchconnection.com.

The campaign also includes a number of print executions that will run in the fashion press, and in-store branding including shopping bags, window design, wall design and audio.

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Released: 02 February 2011

Creative in this campaign:

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Credits

Client
French Connection

William Woodhams, Director of Marketing & PR

Creative Directors
Richard Flintham and Augusto Sola

Copywriter
Toby Moore

Art Director
Selena McKenzie

Creative Producers
Sarah Kavanagh and Orlando Wood

Traffic Manager
Adrian Reilly

Designer
Duncan Edwards

Account Director
Katharine Easteal

Account Manager
Sarah Collinson

Photographers/Directors
Blinkk

Agent
Chantal Webber @ Webber Represents

Production
Abi Hodson @ onesix7 Productions

Director of Photography
Tom Townsend

Editor
Ben Campbell @ Cut and Run

Post Production
Rushes

Post-Production Producer
Anthony McCaffery

Sound
Joseph Mount @ Wave

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