French Connection 'spring/summer 2011' by Fallon
French Connection has launched its latest global advertising push, a follow-up to last year's "The Man" and "The Woman."
The campaign breaks with a 10 second TV spot, which depicts a girl on rollerskates powered by fire extinguishers.
Eight online films, including one featuring a girl playing the piano with her stilettos, and another showing a man using a bucket to cut his hair, will be hosted on www.frenchconnection.com.
The campaign also includes a number of print executions that will run in the fashion press, and in-store branding including shopping bags, window design, wall design and audio.