KFC 'fresh' by Bartle Bogle Hegarty

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KFC has launched a new ad to demonstrate that it uses fresh chicken on the bone.

The spot starts with a KFC manager in a supermarket saying the checik is fresh not frozen, 100 per cent British, and from the same suppliers as the leading supermarkets.

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Keywords:

United Kingdom, Fast Food, Ad campaign, Television campaign, Global

Released: 02 February 2011

Creative Type: Television
Sector: Fast Food
Country: United Kingdom

Credits

Creative Agency
BBH

Creative Director
Mark Hatfield

Copywriter
Mark Lewis

Art Director
Matt Fitch

Planner
Robert Ward

Media Agency
Walker Media

Media Planner
Chris Smith

Media Spend
£3.5Million

Production Company
Another Film Company

Director
Martha Delap

Editor
Leo King

Post-Production
The Mill

Audio Post-Production
BBH - Ian Lambden