Quit UK 'the end' by iris

4.2 22 Votes

Quit UK is launching an unconventional new campaign produced by iris, to remind smokers of the dangers of their habit.

The campaign by Iris launches features doctored inserts that have placed into a number of books in second-hand bookshops, Quit UK's charity shops, coffee shops, community centres, book-vending machines and book clubs.

The insert that has been placed before the final chapter in each book reads: "The end. If you smoke, statistically your story will end 15 per cent before it should. For help with quitting call the Quitline on 0800 002200." The rest of the novel continues as usual on the following pages.

Share On:

Released: 04 February 2011

QUIT UK 'the end' by iris

QUIT UK 'the end' by iris

Related Creative:

Credits

Client
Quit UK

Creative Agency
iris

Creative
Nick Clemens

Designer
Silvia Sella

DCD's
Simon Mannion, Anthony Melder

Executive Creative Director
Shaun McIlrath

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity

Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity

Quit, the anti-smoking charity, shows people how much longer they would live if they gave up the habit in a campaign to coincide with the end of British Summer Time.

Quit 'look younger, longer' by Iris

Quit 'look younger, longer' by Iris

Hungry Man, Iris and Framestore have collaborated on a new cinema ad for Quit.