Old Spice 'scent vacation' by Wieden+Kennedy

4.0 12 Votes

Old Spice has released another follow-up to its successful 'The Man Your Man Could Smell Like' campaign.

Highlighting the Old Spice Fresh Collection, a line of deodorant, body spray and body wash, the new series of ads includes TV, print and digital executions all inspired by scents from some of the freshest places on earth like Cypress, Denali, Fiji, Matterhorn and Komodo.

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Released: 09 February 2011

Credits

Client
Kenyata Martin & Mauricio O'Connell

Creative Director
Jason Bagley / Eric Baldwin

Copywriter
Eric Kallman / Craig Allen

Art Director
Craig Allen / Eric Kallman

Producer
Corey Bartha

Account Team
Jordan Muse

Executive Creative Directors
Mark FItzloff / Susan Hoffman

Agency Executive Producer
Ben Grylewicz

Production Company
MJZ

Director
Tom Kuntz

Executive Producer
Jeff Scruton

Line Producer
Scott Kaplan

Director of Photography
Neil Shapiro

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