Daily Mail 'upgrade with the Daily Mail' by M&C Saatchi

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The Daily Mail has launched a new multimedia campaign, created by M&C Saatchi, to encourage readers to ‘upgrade with the Daily Mail’.

The campaign includes five TV spots each highlighting different sections of the paper such as the Femail section and Weekend magazine. The Femail section is promoted in a spot called ‘Mirrors’, which sees a thirty-something woman circling a room of full-length mirrors. Each reflection shows her in a different outfit to the one she is wearing, and one reflection shows her pregnant.

The ad was created by Joe Miller  and Tristan Cornelius. It was directed by Stuart Parr through Blink.

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Released: 03 February 2011

Creative in this campaign:

Related Creative:

Credits

Agency Contact
Camilla Knight

Agency Contact
Roland Agambar
Chief Marketing Officer, Daily Mail and Mail On Sunday

Copywriter
Joe Miller  & Tristan Cornelius

Art Director
Joe Miller  & Tristan Cornelius

Planner
Stuart Harrison

Media Agency
Mediavest

Media Planner
Greg Fuller

Production Company
Blink

Director
Stuart Parr

Audio Post Production
Jungle Studios – Graeme Elston

Post Production
Munky – Gary Brown

Exposure
TV, Online, Press, Outdoor

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