Sainsbury's 'invisible equipment' by AMV BBDO

3.8 12 Votes

Sainsbury's has launched an ad for 2011 to show the positive impact that collecting Sainsbury's Active Kids vouchers has on kids in people's local area.

The Active Kids scheme is one of Sainsbury’s key CR commitments and has raised over £100m worth of equipment for participating schools and organisations since it launched six years ago. 

Share On:

Released: 11 February 2011

Credits

Project
Sainsbury’s Active Kids 2011

Client
Claire Harrison-Church: Brand Communications Director

Creative Agency
AMV BBDO

Copywriter
Aidan McClure

Art Director
Laurent Simon

Agency Planner
Sophie Lewis/Steve Mustarde

TV Producer
Polly Lowles and Tanya Hairman

Media Agency
PHD

Media Planner
Charlotte Bristow

Production Company
Hijinx

Director
Mitch Stratten

Photographer
Ian Foster

Production Co. Producer
Sally Newsom

Post-Production Company
MPC

Audio Post-Production
Jungle

Exposure
TV

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Sainsbury's 'Christmas' by AMV

Sainsbury's 'Christmas' by AMV

After 11 years as the face of the brand, Jamie Oliver is featuring in his final television ad for Sainsbury's.

Sainsbury's 'live well for less' by AMV BBDO

Sainsbury's 'live well for less' by AMV BBDO

Sainsbury's has dropped its "try something new today" strapline in favour of "live well for less" in a campaign by Abbott Mead Vickers BBDO.