Young's 'fisherman's friends' by Mother

3.0 10 Votes

Folk group Fisherman's Friends star in Mother's new TV ad for Young's fish.

The ten-strong sea shanty singing collective, including fishermen John, Jeremy and Julian Brown as well as builders and shopkeepers, rose to stardom last year when they signed to Universal. 

The group sings ‘When the Boat Comes In’ with the lyrics "You shall have a fishy on a little dishy" in the ad which launches on February 14th. The ad is directed by Peter Cattaneo, who also directed The Full Monty and TV series Rev. The campaign launches Young’s new Breaded range.

Share On:

Released: 14 February 2011

Related Creative:

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Quiet Storm wins £10m Young's Seafood pitch

Quiet Storm wins £10m Young's Seafood pitch

Young's Seafood has appointed Quiet Storm to handle its estimated £10 million advertising account, ending its relationship with Mother.

Young's

Young's "smells so good!" by Mother