Debenhams 'backstage' by JWT London

4.9 11 Votes

Debenhams has launched a new campaign featuring celebrity designers Jasper Conran, Ben De Lisi and Julien Macdonald.

The campaign, created by JWT, features the strapline 'Feel Fabulous' and unveils the department store's Spring/Summer 2011 collection. Its headline spot, which premiered during Coronation Street's ad break on ITV1, is set behind the scenes at a catwalk show. The ad was written by Adam Griffin and art directed by Rob Spicer. It was directed by Joanna Bailey through Bare.

The campaign is supported by print and digital activity.

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Released: 14 February 2011

Credits

Client
Jane Exon – Head of marketing operations

Creative Agency
JWT London

Executive Creative Director
Russell Ramsey

Creative Director
Nicholla Longley

Art Director
Rob Spicer

Copy Writer
Adam Griffin

TV Producer
John Cheesemore

Planner
Richard Cottingham

Account Director
Alex Clarke

Media Agency
Carat

Media Planner
Matthew Landeman

Director
Joanna Bailey

Production Company
Bare

Exposure
Nationwide TV, Print, Instore, Online, PR

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