William Hill ‘bum’ by BMB

2.1 17 Votes

Beattie McGuinness Bungay has launched its first campaign for William Hill since winning the business earlier this year.

The brief was to "talk to consumers in a way that is relevant to them and communicate the range of markets that William Hill offer as well as positioning the brand as being at the forefront of betting innovation and technology".

The ad was written by Ben Walker and art directed by Matt Gooden. It was directed by David Daniels through production company Tandem Films.

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Released: 15 February 2011

Related Creative:

Credits

Client
Kristof Fahy, Marketing Director,
William Hill

Copywriters
Ben Walker

Art Directors
Matt Gooden

Planner
David Bain/Andrew Wright

TV Producer
Gemma Fergie

Media Agency
7stars

Media Planner
Richard Ball

Director
David Daniels

Production Company
Tandem Films

Post-Production
Rushes

Audio Post-Production
Wave
 
Exposure
National television, cinema, outdoor
and online

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