William Hill ‘bum’ by BMB

2.1 17 Votes

Beattie McGuinness Bungay has launched its first campaign for William Hill since winning the business earlier this year.

The brief was to "talk to consumers in a way that is relevant to them and communicate the range of markets that William Hill offer as well as positioning the brand as being at the forefront of betting innovation and technology".

The ad was written by Ben Walker and art directed by Matt Gooden. It was directed by David Daniels through production company Tandem Films.

Share On:

Released: 15 February 2011

Related Creative:


Kristof Fahy, Marketing Director,
William Hill

Ben Walker

Art Directors
Matt Gooden

David Bain/Andrew Wright

TV Producer
Gemma Fergie

Media Agency

Media Planner
Richard Ball

David Daniels

Production Company
Tandem Films


Audio Post-Production
National television, cinema, outdoor
and online

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

William Hill

William Hill "football passion" by Fabula

William Hill Bingo 'everyone loves a little flutter' by BMB

William Hill Bingo 'everyone loves a little flutter' by BMB

Beattie McGuinness Bungay has created a campaign for William Hill showing its bingo customers encountering a big, brightly coloured bird.