Sky 'better effect' by Brothers and Sisters

4.1 14 Votes

Sky is introducing the “Better Effect”, a new initiative that aims to show how the broadcaster can help enhance its customer’s lives.

The Better Effect stems out of Sky’s "Believe in Better" positioning, which has been running in the company’s ad campaigns since 2007.

The new series of ads have been created by Sky roster agency Brothers and Sisters. It marks the first time that the agency has worked on Sky’s overall brand advertising, which is usually handled by WCRS&Co.

The spots, which blend live action with animation, have been created by Olly Courtney and Mark Harris and directed by Sam Washington.

Share On:

Released: 15 February 2011

Related Creative:

Credits

Project
Sky – Believe in Better ‘The Better Effect’

Creative Agency
Brothers and Sisters

Creative Director
Andy Fowler, Mark Harris

Copywriter/Art Director
Olly Courtney, Mark Harris

Planner
Phil Teer

Media Agency
MediaCom

Director
Sam Washington

Exposure
National TV and Sky+ HD Magazine

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Sky Movies 'Christmas movies' by WCRS

Sky Movies 'Christmas movies' by WCRS

Sky Movies has unveiled a 90-second TV and cinema ad incorporating the films being screened on the channel this Christmas.

Sky Bet 'the excitement of uncertainty' by WCRS

Sky Bet 'the excitement of uncertainty' by WCRS

BSkyB's betting arm, Sky Bet, is launching a TV campaign highlighting "the excitement of uncertainty" intrinsic to gambling.