Waitrose 'sustainably caught cod' by Dare

2.0 1 Votes

Waitrose has launched a new ad to promote its responsibly sourced cod from sustainable sources.

The ad features Waitrose ambassador and celebrity chef Heston Blumenthal explaining how the fish is caught in Iceland.

Share On:

Released: 16 February 2011

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Waitrose 'giving more this Christmas' by BBH

Waitrose 'giving more this Christmas' by BBH

Waitrose is breaking with Christmas advertising convention in order to donate more money to good causes for its festive campaign.

Waitrose 'Heston's Earl Grey and mandarin hot cross buns' by BBH

Waitrose 'Heston's Earl Grey and mandarin hot cross buns' by BBH

The Waitrose Easter campaign features a very young Heston Blumenthal and promotes his special brand of hot cross buns.