Jordan 'gadgets' by Wieden+Kennedy New York

1.5 2 Votes

Wieden+Kennedy New York has launched the third spot in its "dominate another day" campaign for Jordan.

The campaign stars sports star Dwyane Wade. The latest installment of the campaign, finds Agent D3 (Wade) at the Tech Lab of his partner, H (Kevin Hart).

Dwyane is learning about the technological advancements that H has made to his game shoes and testing them in H's futuristic obstacle course.

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Released: 17 February 2011

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Credits

Client
John Hess, Head of Brand Connections

Creative Directors
Andy Ferguson and Kenzo Digital

Copywriter
Andy Ferguson

Art Director
Kenzo Digital

Executive Creative Directors
Kevin Proudfoot and Jerome Austria

Media Planning
Alissa Jenkins, Greg March, Julia Iafolla

Production Company
Biscuit Filmworks

Director
Noam Murro

Executive Producer
Shawn Lacy

Director of Photography
Simon Duggan

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