Pretty Polly 'hunt for legs 11' by BMB

3.2 3 Votes

Pretty Polly, the tights manufacturer, has launched a campaign created by BMB, to find 'Pretty Polly's Legs of 2011'.

The campaign centres on a Pretty Polly pop-up shop set up in Knightsbridge to track down ‘the year’s most
beautiful pins’.

The campaign is supported by press and digital posters. A photographer will take pictures of visitors to the shop and upload images onto Facebook for the public to vote on their
favourite legs.

The winner, who will become a brand ambassador for a year as well as receiving a modeling contract and £1000, will be chosen by a fashion panel that includes designer Henry Holland.

Share On:

Released: 18 February 2011

Creative in this campaign:

Related Creative:

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Pretty Polly 'pow' by BMB

Pretty Polly 'pow' by BMB

Pretty Polly's new ad campaign, by Beattie McGuinness Bungay, stars the pop star Jessie J.

Matalan 'forever spring' by BBH

Matalan 'forever spring' by BBH

Matalan, the retailer, has launched its new brand campaign 'Feel Good Fashion'.