Heineken 'one million hugs' by AKQA

3.6 12 Votes

Heineken has launched a new film on the Heineken Facebook page as a thank you to Facebook fans who allowed it to earn one million Facebook 'Likes'.

The film by AQKA features a group of Dutch models on a bar-crawl in Amsterdam’s Heineken bars. Along the way the girls hug as many as male Heineken fans as possible to say thank you.

The strapline at then end reads; ‘Thanks a million.’ Floris Cobelens, manager global Heineken digital media, said: "Whilst no one can claim today they are mastering the digital revolution, we at Heineken are ahead of the pack, behind a very steep learning curve."

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Released: 18 February 2011


Floris Cobelens
Manager Global Heineken Digital Media,

Creative Agency

Creative Director
Nick Bailey

Remi Abayomi

Primary audience was 1 million fans on Facebook.  We also hosted the film on YouTube and received 60K organic views.

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