ITV 'product placement' by ITV Creative

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ITV has launched its campaign to inform users about the new Ofcom product placement rules and the 'P' logo.

The animated ad was produced by ITV Creative and Blue-Zoo. 

The products featured in the promo were designed in paper craft style and then hand made.

Each product was then replicated in CG and animated in a stop frame style.

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Released: 24 February 2011

Credits

Creative Directors
Grant Hawksworth & Laurie Smith

Producer
Angela Lyttle

Animation Creative Directors
Tom Box & Damian Hook

Animation Director
Mike Wyatt

Art Director
Max Taylor

Model Design
Sarah Box

Modelling
Charlie Batho, Max Taylor, Mike Wyatt and Pedram Aghakhani

Texturing
Charlie Batho & Mike Wyatt

Compositing and Lighting
Charlie Batho

Animation
Mike Wyatt & Ben Steer

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