Cravendale 'cats with thumbs' by Wieden + Kennedy

4.6 20 Votes

Cravendale is launching a new integrated campaign in a break away from its previous work which featured plastic cow, cyclist and chicken figurines.

The new ad, created by Wieden + Kennedy, is the first phase of the brand’s £12 million national ‘The Milk Matters’ campaign.

The campaign was created by Freddie Powell, Hollie Sayers, Sam Heath and Chris Groom. The TV spot focuses on a man imagining what might happen if cats were to grow opposable thumbs.

It was directed by Ulf Johansson at Smith and Jones Films and post-produced by MPC. It launches during Coronation Street on ITV on 28th February. The lead cat in the film, Bertrum, is on Facebook and Twitter and features on Cravendale’s revamped website www.themilkmatters.co.uk The site, created by digital communications agency Outside Line, allows fans to interact with the adventures of Bertrum.

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Released: 24 February 2011

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Credits

Client
Arla Foods / Cravendale

Stuart Ibberson
Senior Brand Manager

Sam Dolan
Brand Manager

Creative Directors
Sam Heath & Chris Groom

Creatives
Hollie Sayers & Freddie Powell

Agency Producer
Lucy Russell

Planner
Theo Izzard Brown

Media Planning
Carat

Production Company
Smith and Jones Films

Director
Ulf Johansson

Production Co Producer
Philippa Smith

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