T-Mobile and Orange 'posters' by Saatchi & Saatchi & Fallon

4.3 8 Votes

Saatchi & Saatchi and Fallon have launched a campaign for T-Mobile and Orange to promote the fact that T-Mobile and Orange customers can use each other's signal.

The TV ad follows an outdoor campaign launched late last year. The TV ad features a T-Mobile billboard next to an Orange billboard with workers changing the posters using filmic time lapse.

The film conveys a ‘conversation’ between the two billboards about the benefits of the combined coverage. Rob Potts and Dan Warner wrote the ad and it was art directed by Andy Jex and Andy Vasey. It was directed by Bruce Townend through HLA. Post-production was by The Mill.

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Released: 24 February 2011

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Credits

Client

Spencer McHugh, Brand Marketing Director Everything Everywhere

 

Ian Smith, Head of Brand and Comms Orange

 

Kelly Engstrom, Senior Brand Manager T-Mobile

 

Copywriter
Rob Potts (Creative Director), Dan Warner

Art Director
Andy Jex (Creative Director), Andy Vasey

Planner
Richard Huntington, Director of Strategy

Account Handler
Laura Mills, Sarah Campbell

Agency Producer
James Faupel

Media Buying Agency
MEC

Media Planner
Lisa Langford

Production Company
HLA

Director
Simon Ratigan

Editor
Bruce Townend

Producer
Mike Wells

Post-Production Company
The Mill

Audio Post-Production Company
750mph

Exposure
TV, online, instore. UK only

Agency Contact
Natalie Melder

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