Cadbury 'race season' by Fallon

4.7 12 Votes

Cadbury is promotes its sponsorship of the London 2012 Olympic Games and Paralympic Games, and its new wafer chocolate bar with the latest instalment of its 'Spot 'n' Stripes initiative.

The campaign, 'Race Season', is launching with 60- and 10-second TV spots, which will run for seven weeks.
Created by Fallon, the 'Race Season' sets nine challenges that prompt people to complete everyday tasks at a quicker than normal pace, and offers competitors the chance to set a world record.

The £6.5m campaign marketing spend, part of an overall £50 million invested by Cadbury in the 'Spots v Stripes' initiative, is split between TV advertising, digital, events, community programmes, PR and outdoor advertising. Digital activity includes online games, Facebook ads, VoD, and SEO, alongside a national outdoor advertising campaign.

Share On:

Released: 02 March 2011

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Cadbury Twirl Bites 'twirly-gig' by Fallon

Cadbury Twirl Bites 'twirly-gig' by Fallon

Cadbury has launched the first ad campaign for Twirl for 15 years, promoting the new Twirl Bites.

Cadbury 'goo dares wins' by Fallon

Cadbury 'goo dares wins' by Fallon

Cadbury is celebrating its Creme Egg season this year with a new campaign.