Fairtrade 'Fairtrade Fortnight' by Wieden+Kennedy London
The Fairtrade Foundation has launched a campaign created by Wieden + Kennedy London to promote its 'Fairtrade Fortnight' event.
A short film shows fans on Fairtrade's website and Facebook page a range of ideas of how to ‘show off’ the Fairtrade label.
W+K has also created a range of print executions for shops and supporting business to hang in-store.
The Fairtrade Foundation is launching its annual Fairtrade Fortnight (28th February – 13th March) and this year, the charity will be asking the public to participate in daily challenges to show off their support for Fairtrade.