Fairtrade 'Fairtrade Fortnight' by Wieden+Kennedy London

4.1 9 Votes

The Fairtrade Foundation has launched a campaign created by Wieden + Kennedy London to promote its 'Fairtrade Fortnight' event.

A short film shows fans on Fairtrade's website and Facebook page a range of ideas of how to ‘show off’ the Fairtrade label.

W+K has also created a range of print executions for shops and supporting business to hang in-store.

The Fairtrade Foundation is launching its annual Fairtrade Fortnight (28th February – 13th March) and this year, the charity will be asking the public to participate in daily challenges to show off their support for Fairtrade.

Share On:

Released: 02 March 2011

Credits

Creatives
Ben Everitt and Sophie Bodoh

Creative Directors
Dan Norris and Ray Shaughnessy

Producer
Emma Wright

Director
Steve Qua

DOP
Nico Englebrecht

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Fairtrade Foundation 'Ziggurat' by Wieden & Kennedy London

Fairtrade Foundation 'Ziggurat' by Wieden & Kennedy London

The Fairtrade Foundation has launched a campaign with Wieden & Kennedy London to raise awareness of Fairtrade's efforts in developing countries.