Warburtons 'celebration' by RKCR/Y&R

3.9 17 Votes

RKCR/Y&R has created a new TV ad for Warburton's bread using the ongoing strapline: "We care because our name's on it".

Set in a Warburton’s factory, the ad shows staff baking bread. Suddenly an alarm goes off and all the employees crowd around the end of the factory conveyer belt to collect the one millionth loaf that has been baked.

The spot aims to show the care that goes into making every loaf. The ad also reveals Warburton’s new logo and packaging for the first time; the corporate colour has switched from red to orange.

The campaign, which reveals Warburton’s new packaging, is supported by regional targeted press and online executions. The ad was written by Mark Waldron and art directed by David Godfree . It was directed by  Vince Squib through Gorgeous.

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Released: 02 March 2011

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Credits

Client

Richard Hayes, Board Level Marketing Director

Kate Freeman, Senior Marketing Manager

Agency Creative Director
Mark Roalfe

Copywriter
Mark Waldron

Art Director
David Godfree

Planner
Ben Kay / Liz Wolstenholme / Neasa Cunniffe

Agency Producer
Jody Allison

Media Company
Mindshare

Production Company
Gorgeous

Director
Vince Squib

Editor
Paul Watts @The Quarry

Post-Production Producer
Liz Brown @The Mill

Post-Production
Barnsley and Seamus @The Mill

Audio Post-Production
Munzi @Grand Central

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