Wrigleys 'everyone' by AMV BBDO

2.2 10 Votes

Wrigley has launched a new spot to promote its Extra range and its Extra Ice and Extra Ice White products.

The ad once again features the brand’s ‘food characters’ as well as a young man going about his day followed round by the food characters. When he chews the gum, the characters fly out of his office window.

The multimedia campaign, created by AMV BBDO, runs across TV, outdoor, digital display, digital outdoor and social media. The TV ad was written by Adam Rimmer and art directed by Pete Davies. The director was No Brain and it was produced through The Lab at AMVBBDO/Glassworks.

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Released: 03 March 2011

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Credits

Client
Sue Cobbledick, Senior Brand Manager - Communications

Copywriters
Adam Rimmer

Art Director
Pete Davies

Agency Planner
Charlotte Stone & Joe Heath

TV / Digital Producer and Project Manager
Suzy MacGregor

Media Agency
ZenithOptimedia

Media Planner
MediaCom

Production Company
The LAB at AMVBBDO / Glassworks

Director
No Brain

Production Co. Producer
Toby Courlander

Post-Production Company
Glassworks

Audio Post-Production
Wave

Digital Design Company
Skive/ The LAB at AMVBBDO

Exposure
TV / Digital Pre-rolls / Transvision / Digital Outdoor / Digital display / Social media

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