Wrigleys 'everyone' by AMV BBDO

2.2 10 Votes

Wrigley has launched a new spot to promote its Extra range and its Extra Ice and Extra Ice White products.

The ad once again features the brand’s ‘food characters’ as well as a young man going about his day followed round by the food characters. When he chews the gum, the characters fly out of his office window.

The multimedia campaign, created by AMV BBDO, runs across TV, outdoor, digital display, digital outdoor and social media. The TV ad was written by Adam Rimmer and art directed by Pete Davies. The director was No Brain and it was produced through The Lab at AMVBBDO/Glassworks.

Share On:

Released: 03 March 2011

Related Creative:


Sue Cobbledick, Senior Brand Manager - Communications

Adam Rimmer

Art Director
Pete Davies

Agency Planner
Charlotte Stone & Joe Heath

TV / Digital Producer and Project Manager
Suzy MacGregor

Media Agency

Media Planner

Production Company
The LAB at AMVBBDO / Glassworks

No Brain

Production Co. Producer
Toby Courlander

Post-Production Company

Audio Post-Production

Digital Design Company
Skive/ The LAB at AMVBBDO

TV / Digital Pre-rolls / Transvision / Digital Outdoor / Digital display / Social media

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Wrigley's Extra

Wrigley's Extra "fireplace" by Energy BBDO

Watch: Ashton Kutcher breaks up with a pizza slice in Wrigley's Extra ad

Watch: Ashton Kutcher breaks up with a pizza slice in Wrigley's Extra ad

Ashton Kutcher, the actor who played Steve Jobs in a biopic about the Apple founder in 2013, stars in a new TV campaign for Wrigley's Extra chewing gum.