House of Fraser 'label lab' by Harriman Steel

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House of Fraser has launched a new press campaign and digital film produced by Harriman Steel as part of its Label Lab menswear SS11 advertising campaign.

The digital film which will be seeded across a network of music and fashion blogs.

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Released: 07 March 2011


Matt Chambers, Brand Director
Amanda Green, Head of External Communications

Creative Director
Nick Steel

Beth McQueen

Steve Harries

Tall Ships, Ric/Jamie/Matt

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