Sainsbury 'Comic Relief' by AMV BBDO

3.2 6 Votes

Jamie Oliver stars in a new TV ad for Sainsbury's in support of Red Nose Day.

The 30 second ad shows Sainsbury’s customers and colleagues getting into the Comic Relief spirit by dressing in a variety of bizarre costumes.

The ad was created by AMV BBDO and directed by Sam Cadman on location in Sainsbury’s Sydenham store in South London.

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Released: 08 March 2011

Credits

Project
Sainsbury’s Comic Relief 2011

Client
Claire Harrison-Church, Director of Brand Communication

Copywriter
Eliot Wykes

Art Director
Barney Ashton

Agency Planner
Sophie Lewis

Media Agency
PHD

Media Planner
Charlotte Bristow

Production Company
Rogue

Director
Sam Cadman

Production Co. Producer
Kate Hitchings

Post-Production Company
The LAB

Audio Post-Production
The LAB

Exposure
TV, press, microsite

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