Guinness 'St Patrick's Day' by AMV BBDO

3.4 11 Votes

Abbott Mead Vickers BBDO has created a new ad for Guinness to promote the brand in conjunction with St. Patrick's Day on 17 March.

The ad aims to encourage the traditionally reserved British male to befriend other males in preparation for St. Patrick’s Day, ‘the friendliest day of the year’.

The campaign consists of three spots "man hug" and "smiling" and, "conversations with a stranger". Man hug features two men in a bar hugging awkwardly while a voiceover advises on how to enter an appropriate stance.

The campaign will appear on Facebook, YouTube and on Pub TV. Media was planned
and bought by Carat. The ad was written by Aidan McClure and the art director was Laurent Simon. The director was Matt Dilmore through Epoch London.

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Released: 09 March 2011

Creative in this campaign:


Paul Cornell

Marketing ManagerCreative Agency

Aidan McClure

Art Director
Laurent Simon

Agency Planner
Sophie Lewis

TV Producer
Katherine Maidment

Media Agency

Media Planner
Joseph Brewer

Production Company
Epoch London

Matt Dilmore

Production Co. Producer
Dave Knox

Post-Production Company
The Lab at AMV BBDO

Audio Post-Production
The Lab at AMV BBDO

Digital Design Company

Youtube, Facebook, National Pub TV

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