Nokia 'Drive Time' by Wieden + Kennedy London
Nokia has launched a musical SatNav voice and album created by Wieden + Kennedy London and electro-funk outfit Chromeo.
Chromeo - Drive Time - Clip 1
Chromeo - Drive Time - Clip 2
The voice is intended for use with Own Voice a Wieden + Kennedy-developed feature for Nokia’s SatNav service that lets people record friends and family to be the guiding voice on their SatNav.
To encourage more people to record their own, Wieden + Kennedy enlisted Chromeo to use the Own Voice app to record a mini-album called Drive Time. There are 55 tracks featuring songs such as 'Turn Left' and 'Enter The Motorway,' complete with Chromeo's signature Vocoder effects and synth styling.
W+K also filmed a behind-the-scenes mocumentary, following the band in the studio as they recorded a tiny vinyl. Then teasers to Chromeo’s ‘smallest album in the world’ were seeded with music press.