Nokia 'Drive Time' by Wieden + Kennedy London

4.6 11 Votes

Nokia has launched a musical SatNav voice and album created by Wieden + Kennedy London and electro-funk outfit Chromeo.

Chromeo - Drive Time - Clip 1

Chromeo - Drive Time - Clip 2

 

The voice is intended for use with Own Voice a Wieden + Kennedy-developed feature for Nokia’s SatNav service that lets people record friends and family to be the guiding voice on their SatNav.  

To encourage more people to record their own, Wieden + Kennedy enlisted Chromeo to use the Own Voice app to record a mini-album called Drive Time.  There are 55 tracks featuring songs such as 'Turn Left' and 'Enter The Motorway,' complete with Chromeo's signature Vocoder effects and synth styling.

W+K also filmed a behind-the-scenes mocumentary, following the band in the studio as they recorded a tiny vinyl.  Then teasers to Chromeo’s ‘smallest album in the world’ were seeded with music press.

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Released: 10 March 2011

Nokia 'Drive Time' by Wieden + Kennedy London

Nokia 'Drive Time' by Wieden + Kennedy London

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Credits

Creatives
Laurence Thomson, Rob Doubal, Sidney Bosley, Rob Perkins (W+K)

Producer
Dominic Tunon

Planner
Michael Sinclair

Account Manager
Natasha Markley

Director
Jamie-James Medina

Presenter
Gavin McInnes

Music
Dave1, P-Thugg (Chromeo)

Music Producer
Sonjay Prabhakar

Editor
Amanda James

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