RNIB 'I'd miss' by St. Luke's

4.4 7 Votes

RNIB is launching an online film created by St. Luke's to highlight the shortage of books accessible to blind and partially sighted people.

The online campaign invites people to spread the word about RNIB and support their cause via their social networks.

By ‘liking’ RNIB and posting their favourite childhood stories on Facebook and Twitter, they will boost RNIB’s profile online, drawing attention to the importance of childhood stories and the shaping effects they have on our lives.

An online film, to be seeded via the RNIB YouTube channel, is at the heart of the campaign.

It features Alexia Sloane who lost her sight when she was two years old and is not a professionally trained actor.

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Released: 09 March 2011


Creative Directors
Al Young, Julian Vizard

Ed Redgrave

Art Director
Dave Wigglesworth

Dan Hulse

Production Company
MPC Creative

Jake Mengers

Saam @ Work Post

Music production / track
Simon Bass @ Pure Soho

Audio post-production
Zach @ Pure Soho

Voice Over
Lindsay Duncan

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