RNIB 'I'd miss' by St. Luke's

4.4 7 Votes

RNIB is launching an online film created by St. Luke's to highlight the shortage of books accessible to blind and partially sighted people.

The online campaign invites people to spread the word about RNIB and support their cause via their social networks.

By ‘liking’ RNIB and posting their favourite childhood stories on Facebook and Twitter, they will boost RNIB’s profile online, drawing attention to the importance of childhood stories and the shaping effects they have on our lives.

An online film, to be seeded via the RNIB YouTube channel, is at the heart of the campaign.

It features Alexia Sloane who lost her sight when she was two years old and is not a professionally trained actor.

Share On:

Released: 09 March 2011

Credits

Creative Directors
Al Young, Julian Vizard

Copywriter
Ed Redgrave

Art Director
Dave Wigglesworth

Planner
Dan Hulse

Production Company
MPC Creative

Director
Jake Mengers

Editor
Saam @ Work Post

Music production / track
Simon Bass @ Pure Soho

Audio post-production
Zach @ Pure Soho

Voice Over
Lindsay Duncan

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

RNIB 'lost words' by St Luke's

RNIB 'lost words' by St Luke's

The Royal National Institute for the Blind is launching a campaign by St Luke's to highlight the daily challenges faced by blind and partially sighted people.

RNIB 'open your eyes' by St Luke's