Christian Aid 'poverty over' by BMB

4.1 8 Votes

Christian Aid, the charity, is using press and online as part of a new campaign against poverty.

The print work, by Beattie McGuinness Bungay, uses an illustration of a child with tree-like roots, which contain explanations of the roots of poverty. The ad is supported by a new website, www.povertyover.com, which tells people about the charity’s ‘manifesto for change’.

The copywriters were Simon Bere, Peter Reid, Joe Bruce and Sheridan Lord and the art directors were Carl Broadhurst, Kate Baker and Miles Stubbs. The illustrator was James Joyce. The website was produced by Weir and Wong.

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Released: 10 March 2011

Christian Aid ‘poverty over’ by BMB

Christian Aid ‘poverty over’ by BMB

Related Creative:

Credits

Client
Tom Barratt, Christian Aid

Creative Agency
Beattie McGuinness Bungay (BMB)

Creative Director
Simon Bere

Copywriter
Sheridan Lord

Art Director
Miles Stubbs

Agency Planner
Jamie Inman, BMB

Media Agency
John Aylings Associates

Media Planner
Suzanna Balchin

Production Company
Weir and Wong (Website)

Illustrator
James Joyce (Print)

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