East Midland Trains 'Stacey' by M&C Saatchi

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East Midland Trains has launched an ad by M&C Saatchi to promote its new Best Fare Finder on its website.

The animated spot features former X Factor contestant Stacey Solomon demonstrating the tool and showing how easy it is to use.

The campaign will run across the East Midlands in TV, outdoor, radio, press, digital (ILN) and direct (Lida) from March 14th.

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Released: 13 March 2011

Credits

Account Director
Imogen Landy

Client
Marc Turley, Head of Marketing – East Midlands Trains

Copywriter
Dave Edwards

Art Director
Patrick McMenamin

Planner
Emma Batho

Media Agency
Walker Media

Media Planner
Ben Forrest

Production Company
Hibbert Ralph

Director
Kim Burdon

Exposure
TV, Outdoor, Radio, Press, Direct, Digital

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