Rowntree's Fruit Pastilles 'troupe' by JWT London

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Rowntree's Fruit Pastilles is returning to TV with a new £4m advertising campaign.

The new TV ad, created by JWT London, will run in the UK and Ireland. It marks the return of Fruit Pastilles advertising, having last appeared on screens in 2007.

The ‘Chew Challenge’, which has been running since the 1970s, previously featured people doing impressive acts but failing to resist chewing.

The latest TV ad features a roving medieval troupe searching for a man worthy of winning the hand of their fair maiden. Only a man that can resist the chew of a Fruit Pastille will be deemed

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Released: 15 March 2011

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Executive Creative Director
Russell Ramsey

Creative Director
Jason Berry

Art Director
Adam Collins

Copy Writer
Mark Campion

TV Producer
Roy Swansborough

Planner (creative agency)
Tim Browne, Richard Cottingham

Account Director
Brooke Curtis, Chris Hurdiss

Media agency

Media planner
Elina Luca

Mike Maguire

Production Company
Independent Films

Mark Burnett

Sound Engineer
Sam Ashwell @ 750

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