Nokia 'success' by Wieden + Kennedy Amsterdam

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Nokia has launched a new global campaign for its new E7 smartphone.

The campaign focuses on success being something that can’t be measured through material goods but is about achieving personal dreams. The TV ads are created by Wieden + Kennedy Amsterdam, with director Brent Harris of film company Rabbit Brussels, and feature a track by the English indie band
Lovvers.

The first set of print ads, photographed by Dan Tobin Smith, highlights the unique features of the product. The second set has a more lifestyle-feel, focusing on success stories and is shot by Paulo Martins. The campaign is supported by digital and point-of-sale work.

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Released: 21 March 2011

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Credits

Client
Steven Overman

Marketing Creation Vice President, Nokia

Executive Creative Directors
Jon Matthews and Tony Davidson

Creative Directors
Pierre Janneau and Mike Farr

Art Directors
Paulo Martins, Toby Morris, Chris Taylor, Antonio de Luca

Copywriter
Ebba Hult

Designer
Joe Burrin

Producer
Jamie Tan, Niko Koot

Planner
Jonas Vail

Account Team
Eva Rausch, Natalia Forster, Magdalena Piechal, Katja Dienel

Project Manager
Emma Williamson

Business Affairs
Julie Balster, Barrie Williams

Art Buyer
Kristina Wilmar

Studio Artist
Wendy Richardson

Digital Producer
Arnaud Ronquillo

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