Diesel 'Diesel Island' by Santo

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Diesel has kicked-off its online 'Diesel Island' campaign, which asks people to contribute to an" entirely new and stupid" society on a remote island.

The activity invites people to create and vote on laws, public holidays and the national anthem to help shape a democracy through social games on Facebook integrated with Diesel's site.

Six films have been released on YouTube and Diesel Island's website, created by Santo London and produced by Stink Digital and Landia Films.

The films' creative directors are Sebastian Wilhelm, Maximiliano Anselmo and Pablo Minces from Santo London, and are directed by Angustin Alberdi.

The website includes a Streetview section where users can meet the island's characters and view the brand's spring/summer 2011 range. It also hosts a "pirate radio station", which searches for music to accompany the user's visit to the site.

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Released: 18 March 2011

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Credits

Creative Directors
Sebastián Wilhelm

Maximiliano Anselmo

Pablo Minces

Tomas Quartino

Luis Ghidotti

Production Manager
José Bustos

Production Supervisor
Leandro Sussman

Antonio Vallarta

Ezequiel Ortiz

Account Director
Ignacio Diez

Account Manager
Sheila Suaya

Production House
Stink Digital / Landia

Director
Agustín Alberdi / Landia

Production Manager
Agustín Alberdi / Anna Smith

Executive Producer
Javier Julia

Editor
Pedro Maccarone

Post-Production
Che Revolution Post

Voice Over
Mayor Mcaa

Sound
Animal Music

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