BBC Radio 5 'a day in the Live' by RKCR/Y&R

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The BBC is launching daily TV ads for Radio 5 Live, based on the day's content.

The BBC Radio 5 Live TV ads will be created each day and aired the same evening to reflect the station's daily content, including news, sports and topical issues.

The ads will feature the station’s new strapline "Straight to the heart of things". A dedicated production team based in the station's studios will capture the best on-air moments as the day unfolds.

A trail will then be filmed, edited, colour graded, sound edited, and aired the same evening. The campaign is being directed by Bafta award winner Dominic Savage. Jerry Hollens is the art director and Mike Boles is the copywriter on the ads.

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Released: 23 March 2011

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Credits

Executive Creative Director
Damon Collins

Art Director
Jerry Hollens

Copywriter
Mike Boles

Planner
Damian Mckeown

Business Director
Jo Bacon

Account Director
David Pomfret

Account Manager
Graham Smith

Agency Producer
Ella Littlewood @ Red Bee Media

Production Manager
Paul Coward @ Red Bee Media

Director
Dominic Savage

DOP
Wojciech Szepel

Sound Man
Ray Beckett

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