Societe Generale 'team spirit' by Fred & Farid Paris

4.0 1 Votes

Societe Generale, the French bank, has launched a new campaign to promote the notion of team spirit.

The TV ad, by Fred & Farid in Paris shows a montage of scenarios where people come together to give one another support.

The soundtrack is Gustavo Santaolalla’s ‘Apertura’. The ad was directed by Frederic Planchon. The production company was Irene and the producer was Guillaume de Barry. The director of photography was Patrick Duroux.

Share On:

Released: 23 March 2011

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Credit Suisse 'helping Roger Federer relax' by Euro RSCG

Credit Suisse 'helping Roger Federer relax' by Euro RSCG

Euro RSCG London has launched a global TV campaign for Credit Suisse on the back of an international press, poster and digital campaign featuring Roger Federer.

Bank of Scotland 'with you all the way' by RKCR/Y&R

Bank of Scotland 'with you all the way' by RKCR/Y&R

The Bank of Scotland is launching a new visual identity to refresh the bank's traditional values.