Wrangler 'stunt' by Fred & Farid

5.0 1 Votes

Wrangler has launched new print and digital work for its ongoing 'We Are Animals' campaign, to publicise its spring/summer campaign.

The ad, by Paris-based agency Fred & Farid features professional Hollywood stunt men and women in Wrangler jeans. The stunt people jump from windows 25ft high, are set on fire and fall through panes of glass, wearing the brand’s denim.

The ad aims to give a modern twist to the Wrangler's cowboy image. The campaign includes a website created by Stink Digital, allowing users to view the shoot from the perspective of the stunt people. The campaign was shot by photographer Cass Bird.

In addition a behind-the-scenes video was seeded on YouTube. The campaign has been launched in the UK and Germany. 

Share On:

Released: 23 March 2011

  • Wrangler _MAN.jpg

    Wrangler _MAN.jpg

  • Wrangler 2.jpg

    Wrangler 2.jpg

  • Wrangler 3.jpg

    Wrangler 3.jpg

  • Wrangler _WINDOW.jpg

    Wrangler _WINDOW.jpg

  • Wrangler 4.jpg

    Wrangler 4.jpg

  • Wrangler5_CassBird_.jpg


  • Wrangler7_CassBird_.jpg


  • Wrangler 1.jpg

    Wrangler 1.jpg


Related Creative:


Wrangler EMEA, Bornem (Belgium)

Fred & Farid Paris

Executive Creative Director
Fred & Farid

Fred & Farid

Fred & Farid

Juliette Lavoix

Céline Moeur

Cass Bird

Film Editor
Cass Bird

Agency Supervisor
Fred & Farid
Emmanuel Ferry
Nathalie Chopra
Johanna Najar

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Wrangler 'mark your territory' by Stinkdigital London

Wrangler 'mark your territory' by Stinkdigital London

Wrangler has launched an interactive film to showcase the brand's autumn/winter 2011 collection.

Wrangler 'second skin' by Elvis

Wrangler 'second skin' by Elvis

Elvis has produced its first work for Wrangler, a campaign which highlights the individual beauty of the human skin while displaying Wrangler's flatteringly contemporary fits.