IG Index 'event mapping' by DDB UK

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DDB UK has launched new print ads for financial spread betting company, IG Index.

The poster and press ads take the form of three maps showing how cause and effect dominates the financial news. One execution asks: ‘Will George Osborne’s spending cuts send sterling down the tubes?’, with an illustration of the spread betting opportunities the reader can take advantage of with IG Index.

The ads will appear at tube stations in the city and in financial-led newspapers. The copywriter was Andy McAnaney and the work was art directed by Christian Sewell.

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Released: 23 March 2011

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Credits

Client name
Ollie Rosewell

UK Brand Manager

Creative Director
Howard Willmott

Copywriter
Andy McAnaney

Art Director
Christian Sewell

Designer
Pete Mould

Media Agency
Mediacom

Exposure
Cross Track 58 sheets on London Underground

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