Marks & Spencer 'spring' by RKCR/Y&R

3.4 6 Votes

Marks and Spencer's is launching a spring clothing campaign, with a 50-second TV ad by RKCR/Y&R, showcasing new product lines and the new "only at your M&S" slogan.

The ad is set to Michael Bublé's 'It Had Better be Tonight' and will run during primetime programming. It features the usual line-up of models – Dannii Minogue, VV Brown, Twiggy, Lisa Snowdon and Ana Beatriz Barros – in three new styles: nautical stripes; 50s-inspired pieces; and a wilder look.

The ad finishes with the line "only at your M&S", coined in November to shift the retailer's focus back to exclusive and innovative products. Media planning and buying is handled by Walker Media.

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Released: 23 March 2011

Credits

Creative Partners
Pip Bishop & Chris Hodgkiss

Chairman & Executive Creative Director
Mark Roalfe

TV Producer
Sally Pritchett

Typography
Jason Hyde

Production Company
Stink

Director
Vaughan Arnell

Post-Production Producer
Paul Branch

Audio Post Production
Wave

Media Company
Walker Media

Media Planner
Katherine Baker

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