Debenhams 'Mother's Day' by JWT London

4.6 23 Votes

Debenhams is launching a TV and viral film campaign, created by JWT London, prompting viewers to make their mums feel special on Mother’s Day.

Online users are able to send the film as a personalised movie e-card via the Debenhams website.
 
Debenhams is also donating 5 per cent of the price of online orders to the charity Breast Cancer Campaign when purchases are placed via the e-card page.

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Released: 24 March 2011

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Credits

Client
Jane Exon, Head of Marketing Operations, Debenhams

Executive Creative Director
Russell Ramsey

Creative Director
Nicholla Longley

Art Director
Simon Horton

Copy Writer
Hannah Ford

TV Producer
Roy Swansborough

Account Director
Alex Clarke

Media Agency
Carat

Director
Joanna Bailey

Production Company
The Bare Film Company

Editor
Melanie Oliver & Colin Hannan

Sound
James Forbear

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