ESPN 'opening day' by Wieden + Kennedy New York

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ESPN has released a launch spot for the 2011 Major League Baseball season.

 Narrated by Kevin Costner, this spot celebrates the notion that there is no day greater than Opening Day.

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Released: 28 March 2011

Credits

Campaign title
Opening Day

Clients
Aaron Taylor, Seth Ader, Alex Green and Anna Rogers

Creative Directors
Stuart Jennings, Brandon Henderson and John Parker

Copywriter
Scott Hayes

Art Director
Gary Van Dzura

Producer
Alison Hill

Account Team
Brandon Pracht, Matthew Mauriello and Katie Jensen

Executive Creative Directors
Kevin Proudfoot and Jerome Austria

Production Company
Biscuit Filmworks

Director
Aaron Stoller

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