P&G 'proud sponsor of mums' by Wieden + Kennedy
P&G is launching its 'proud sponsor of mums' inaugural advertising campaign this Mother's Day Weekend.
The TV and print campaign will see P&G communicating for the first time that it is the company behind 50 household brands, including Ariel, Duracell, Fairy, Gillette, Pampers and Olay.
The ‘Proud Sponsor of Mums’ campaign puts mums at its heart, recognising, celebrating and thanking them for the important roles they play in their families’ lives. The TV campaign features a selection of authentic family photos, all of which have been sourced from P&G employees and its associate agencies. The print campaign creative is an open letter to mums thanking them for all their support.