Ikea 'peace, love and storage' by Mother

2.2 25 Votes

IKEA is trying to ignite a debate on asking who’s messier in the home, men or women, in its latest integrated advertising campaign by Mother.

Launching today (1st April) the campaign kicks off with a TV ad shot in front of a live audience, featuring four stand-up comics, two men and two women, debating who the messier sex is. At the end of the ad viewers are directed to a new IKEA UK Facebook page, where they can vote online as to who they believe is messier, submitting proof of their decision using photos and videos as part of a custom built app for the campaign. The TV spot was directed by Nick Jones through Another Film Company.

Share On:

Released: 31 March 2011

Credits

Client
Anna Crona, Marketing Director

Creative Agency
Mother London

Art Director
Mother London

Copywriter
Mother London

Planner
Mother London

Agency Producer
Mother London

Director
Nick Jones

Production Company
Another Film Company

Producer
Sue Caldwell

Editor
Tim Hardy @Stich

Editor
The Mill

DoP
Brett Turnbull

Media Agency
Vizeum

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Ikea 'playin' with my friends' by Mother

Ikea 'playin' with my friends' by Mother

Ikea has released a TV spot, created by Mother and directed by Dougal Wilson, that focuses on entertaining in the home and products that let children cook, dine and interact with grown-ups.

Ikea 'party proof kitchens' by Mother

Ikea 'party proof kitchens' by Mother

Ikea has unveiled an interactive demo that allows customers to take part in a "party-proof" test to prove the durability of its kitchens range.