Ikea 'peace, love and storage' by Mother

2.2 25 Votes

IKEA is trying to ignite a debate on asking who’s messier in the home, men or women, in its latest integrated advertising campaign by Mother.

Launching today (1st April) the campaign kicks off with a TV ad shot in front of a live audience, featuring four stand-up comics, two men and two women, debating who the messier sex is. At the end of the ad viewers are directed to a new IKEA UK Facebook page, where they can vote online as to who they believe is messier, submitting proof of their decision using photos and videos as part of a custom built app for the campaign. The TV spot was directed by Nick Jones through Another Film Company.

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Released: 31 March 2011


Anna Crona, Marketing Director

Creative Agency
Mother London

Art Director
Mother London

Mother London

Mother London

Agency Producer
Mother London

Nick Jones

Production Company
Another Film Company

Sue Caldwell

Tim Hardy @Stich

The Mill

Brett Turnbull

Media Agency

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